For the first time ever, Simple bravely wanted to step away from the standard ‘face wash moment’ ads with a TV spot that resonated with their wide and varied audience.

Our answer was a 30” film that celebrates taking joy in the simple things. With beautifully shot vignettes we created a rich visual tapestry, heroing everyday moments that we’ve all come to appreciate in a post-pandemic world. And by enhancing the audio levels of the simple things, we create cut-through, transporting the viewer into each moment and truly honing in on the beauty of simplicity.

Copywriter: Roz Waud

ECD: Laura Rogers

Agency: Adam&EveDDB

Director: Margot Bowman, Pretty Bird.

We were challenged with creating a global campaign for Lipton that was of packed with fun and sunshine. The problem was how to keep ‘sunshine’ new and fresh for a brand who had used it as a strong brand visual asset for years.

We landed on the idea of not focussing on sunshine directly but instead on what it creates…shadows. We came up with the idea of bringing people’s shadows to life. The shadows are super playful and cheeky and represent your summer alter ego. The first to get up and dance, to be silly and to bring out the sunshine.

Copywriter: Roz Waud

ECD: Andy Clough & Richard McGrann

Agency: Adam&EveDDB

Director: Kinopravda, Caviar

After spotting a small flyer posted on my local community wall I become obsessed with creating a film for the 'Windrush Domino Club'.

I was so lucky they allowed me to film them one Friday night. It was my first ever time in the directors role and I couldn't be prouder of the film.

I'm currently submitting it into film festivals and hoping the exposure keeps the Domino Club going now and in the future.

Director: Me!

DOP: Glen Cole

Camera Op: James Davis

Producers: Sally Heath + Megan Shaw

Post Production: Absolute

Editor: Dylan Tenty

Sound: Ryan Kelly

Titles: Bless

We worked on a LOT of global Dove campaigns. Here are two of them – both for the US market. Featuring real women, real beauty, and real challenging shoestring budgets!

Copywriter: Roz Waud

CD: Chloe Grindle

Agency: Ogilvy

TV

With 6.5 million copies sold on the opening day, Call of Duty Modern Warfare 3 was the biggest entertainment launch of all time. I was really proud to create this tv spot for this colossal game.

Agency: Red Brick Road

Director: David Kerr, Hungry Man

We thought Deezer Flow was the niftiest way to listen to all the music you love. But how could we prove this? Put it through rigorous testing with respected industry musos OR cute furry animals with tiny headphones on…no brainer.

Our campaign brought back the original ‘Deezer Geezer’ to oversee the tests performed on a pair of hard-to-please pups, some lovelorn guinea pigs and a family of bouncing bunnies.

Agency: PD3

Director: Molly Manners, Academy

Most engagement ring brands portray the same soppy image of love. Showing girls getting misty-eyed over a generic, uninspired diamond ring. But not Vashi. Their mission is to help lovers make a unique ring, designed by them for the one.

I was CD on ‘The Brave Make’ campaign. Working with animation studio DBLG to create a film celebrating those who have the courage to make an original ring. ‘The Brave Make’ also spoke to a new generation of lovers who were making their own rules when it came to dating, sex, love and marriage.

Agency: PD3

Animators: DBLG

In the run-up to local elections, Snapchat wanted to leverage their core products to elevate voices of diversity and encourage more young BAME people to vote.

We found a terrifying stat that the average coucillor is a 59 year old white male called Dave. So to drive home the true horror of underrepresentation in local government, we created a mock horror story ‘Day of the Daves’ – where the UK becomes over-run by ‘pale, stale and male’ councillors called Dave.

Dialling up the ridiculous to maximise entertainment and shareability, we use multiple Snapchat touchpoints to educate about the terrifyingly real situation. And to empower the change we want to see, this campaign puts Snapchatters right at the centre of the story – as the only way to defeat the Daves is to swipe up to register to vote.

While at Adam & Eve DDB we came up with the idea of a partnership between Marmite and Dyson to create the ultimate limited edition Marmite Mini Vacuum.

The mini vacuum comes with different attachments specifically designed to fit all the angles and grooves of the Marmite jar where your knife just can’t reach.

The Marmite Mini-Vac also has a built in LOVE/HATE function. If you switch it to LOVE the Marmite is lovingly collected to be enjoyed, switch to the HATE function and the Marmite is sucked up into a disposable bag to be chucked.

We created the UK’s first-ever virtual supermarket to help holidaymakers come home to a fridge full of groceries.

At Gatwick airport big interactive screens were ‘stocked’ with virtual products that could be scanned and bought using Tesco’s new scanner app. All the shopping could then be delivered in time for the holidaymaker’s return home.

As part of the ‘Have to have it’ campaign we created a series of idents showing how once you’ve got your hands on a Suzuki, it’s almost impossible to let go.

Agency: Red Brick Road

Director: Austen Humphries, Rattling Stick.

This is my winning idea from the D&AD Creative Comeback Course. It landed me a job at Adam&Eve and the opportunity to work with Diageo and like all the best ideas I came up with it in the briefing.

The brief was that although Gordon's was still the preferred choice for taste by gin drinkers it was seen as a boring choice when put against the more interesting artisanal gin brands. So the idea was to flip the name to S'nodrog - which sounds incredibly like a very cool artisanal brand. Then we get super cool gin influencers to start promoting the new S'nodrog. Then once we have hipsters across the land ordering S'nodrogs we reveal that it was Gordon's all along.