INFLUENCER OUTREACH

To promote the launch of ‘The Slumbering Warehouse’ site we created with Unit9, we wanted to engage famous whisky bloggers. We knew the bloggers were bombarded with free whisky so if we wanted to cut through, we had to do something a little different.

We sent the bloggers a mystery locked boxed. Attached to the box was a clue to help them find the code which had been given to another whisky blogger. They could post the clue online to see if their followers could help solve the mystery.

Every blogger posted to their thousands of followers about the locked box. Some posted the clues and some picked the lock but either way it still proved an engaging piece of content!

Shortlisted for the Campaign Big Awards.