This is my winning idea from the D&AD Creative Comeback Course. It landed me a job at Adam&Eve and the opportunity to work with Diageo and like all the best ideas I came up with it in the briefing.

The brief was that although Gordon's was still the preferred choice for taste by gin drinkers it was seen as a boring choice when put against the more interesting artisanal gin brands. So the idea was to flip the name to S'nodrog - which sounds incredibly like a very cool artisanal brand. Then we get super cool gin influencers to start promoting the new S'nodrog. Then once we have hipsters across the land ordering S'nodrogs we reveal that it was Gordon's all along.