We were challenged with creating a global campaign for Lipton that was of packed with fun and sunshine. The problem was how to keep ‘sunshine’ new and fresh for a brand who had used it as a strong brand visual asset for years.

We landed on the idea of not focussing on sunshine directly but instead on what it creates…shadows. We came up with the idea of bringing people’s shadows to life. The shadows are super playful and cheeky and represent your summer alter ego. The first to get up and dance, to be silly and to bring out the sunshine.

Copywriter: Roz Waud

ECD: Andy Clough & Richard McGrann

Agency: Adam&EveDDB

Director: Kinopravda, Caviar