For the first time ever, Simple bravely wanted to step away from the standard ‘face wash moment’ ads with a TV spot that resonated with their wide and varied audience.

Our answer was a 30” film that celebrates taking joy in the simple things. With beautifully shot vignettes we created a rich visual tapestry, heroing everyday moments that we’ve all come to appreciate in a post-pandemic world. And by enhancing the audio levels of the simple things, we create cut-through, transporting the viewer into each moment and truly honing in on the beauty of simplicity.

Copywriter: Roz Waud

ECD: Laura Rogers

Agency: Adam&EveDDB

Director: Margot Bowman, Pretty Bird.